WineCollective is all about education. In our diverse packages, we ensure that members receive a wide assortment of wines from different geographies and varietals so that they can expand their palate.
But we don't expect everyone to know everything (or even anything) about wine. All of the WineCollective staff continue to learn about wine every day and while we are experts who take our jobs seriously we know we will always keep learning. We are of the view that even the most knowledgeable wine connoisseurs continue to learn every time they sample a new wine.
WineCollective was created to equally cater to the oenophile who wants to discuss how the terrior of Burgunday shapes exquisite Pinot Noirs and to the average wine-lover who doesn't know what terrior means.
Terrior, while a French term with no literal English translation, can be understood as a wine's “sense of place” or the “total natural environment of any viticultural site” which includes climate, sunlight, topography, soil geology and hydrology.
If you want to learn more about wine, we have come up with a simple (and free!) way of doing so. Follow WineCollective on Twitter (@WineCollective) and daily we will be publishing wine tidbits which you can use to impress your friends at parties. Unless of course, your friends are WineCollective members and then they'll know all of this and more!