University of Alberta Alumni presents an ‘Educated Palate’

Education is one of the most important goals our team brings to the WineCollective experience. In exploring unheard of grape varieties and unfamiliar wine regions, we support our members’ wine journey. WineCollective strives to build our member’s confidence so that they can easily conquer any liquor store or wine menu.


In June we were fortunate to bring a small dose of the WineCollective experience to the University of Alberta Alumni Association. We hosted a wine tasting, an ‘Educated Palate’.

With the help of Crush Imports, Redback Wine Imports, South by Southwest Wine Imports, Cellar Stock Importers and Plaid Cap Imports, we presented 14 Canadian wines to roughly 70 U of A alumni. From table to table, past graduates were eager to learn about each of the wineries, regions and of course, wines!

If you don’t already know, each tasting card that is included with every bottle of wine in your monthly wine shipments is created by the WineCollective team. Upon testing and tasting the wines with wine importers and representatives, such as those named above, our wine director, Amber, vigorously writes fully loaded tasting notes, highlighting the eyes, nose, and mouth characters as seen on the cards. Reviews are also created through research and at times, interviews with winemakers or ambassadors.


The Educated Palate event was an excellent opportunity for alumni to be engaged in conversations about the wine. Comparing their own tasting notes with others’, ours and the wine reps’, gave a first hand WineCollective experience. After discovering what about the wine tickled their tongue, participants were able to order more of their favourites online.

We snuck in our exclusive Schug Estate Chardonnay and Pinot Noir. While made in Sonoma Coast, the wine was an excellent reference point for tasters, as they were able to compare Okanagan, Niagara and California Pinot Noir and Chardonnay. For those unfamiliar with varieties and regions, it was a huge stepping stone into learning about how differences in climate and soil can affect a grape’s character in the final wine. So yes, U of A alumni, not all Chardonnay tastes the same!

All of the wines poured at the Educated Palate are now available in the online store with member pricing! Though you won’t receive a physical tasting card, you can find all of our reviews and tasting notes on each of the wines online.


TH Wines Viognier $26.99

Stratus Kabang! Riesling $17.99

Cassini Chardonnay $26.99

Cassini Merlot $26.99

Burning Kiln Horse & Boat Riesling $18.89

Burning Kiln Pinot Noir $26.49

Bartier Bros. Semillon $22

Bartier Bros. Illegal Curve $22

Clos du Soleil Rose $21

Lake Breeze Meritage $25.49

Fielding Gewurztraminer $19.49

Fielding Cabernet Franc $24

Fielding Pinot Gris $19.49

Fielding Red Conception $23.99

A reminder for alumni, you can still receive $5 off your initial shipment of a WineCollective subscription! Use the coupon code ALUMNI2015 to take advantage of this special opportunity.

P.S. Want to educate your friends, family or colleagues? Contact us today to set up your own WineCollective hosted tasting party.