Villa Minelli Rosso Pre-Release!

Villa Minelli is owned by the Benetton family, best known for their world wide clothing brand, United Colors of Benetton. For years, founder Luciano Benetton, would see the grapes that grew outside of Benetton headquarters in Treviso, Italy, and one day decided they were destined for the wine cellar. In 2006, after 60 years of the family tending to the vineyard, Luciano established Villa Minelli and today, we’re thrilled to introduce the wine that has not yet seen the Americas, until now!


A serendipitous encounter during his Euro travels, WineCollective CEO, Matthew Protti, discovered Villa Minelli and tasted their 2013 Rosso. Needless to say, Matthew wasted no time and ordered the remainder of the inventory making the Villa Minelli Rosso an exclusive to our members! You will not find this wine anywhere else in North America!



The Rosso is a blend of Merlot and Cabernet Sauvignon from two municipalities in Treviso, Ponzano and Villorba. Vine age is dependant on varietal; 20-year-old Cabernet and 40-year-old Merlot. Grapes are handpicked and sorted in the vineyard, then again in the winery before a long, temperature controlled maceration and fermentation, pumped daily for best extraction of colour and tannins. Later, the Rosso is transferred to stainless steel tanks and is aged on lees for 6-8 months until Spring prior to three months in bottle.

Screen Shot 2016-02-01 at 1.50.20 PM

Villa Minelli Estate. Behind it, the United Colours of Benetton factory.

WineCollective members can expect the Villa Minelli Rosso in February packages. However, our lucky local members have the chance to try and buy the wine at a pre-release tasting event!

Screen Shot 2016-02-01 at 2.37.30 PM

Producer’s Notes: “A deep cyclamen red wine with an intense nose of mature woodland berries (myrtle and mulberry) and dried dog rose. The palate reflects the nose, with mulberry in the foreground along with mature tannins and a rich, fascinating vinosity.”

For members interested in attending our exclusive pre-release tasting of the Villa Minelli Rosso, please contact us! If you’re not in Calgary, don’t worry, the Rosso is soon headed your way. Be sure to log in to your WineCollective account to rate and comment on the wine – we really want to know what you think about this one.